Cellar Designers
Designing a High-End Website for High-End Wine Spaces
Marbella-based luxury brand Cellar Designers needed a digital experience as refined as their custom wine cellars. Here's how we helped them go from frustration to 300% more bookings — with a custom 3D fridge builder as the cherry on top.
Responsible
Sindram Das
Shamraiz Sharif
Projects
Cellar Sacred Spaces
Pharmadrops
Niora Realty
Longevity Pen
From Vision to Reality: How We Helped Cellar Designers Triple Their Bookings with a Premium Digital Experience
Luxury craftsmanship deserves a luxury digital presence. Cellar Designers came to us with a clear vision and a big challenge: transform their brand online and create a one-of-a-kind 3D wine fridge builder. We delivered a custom-built Shopify site that blends elegance with smart functionality—resulting in a 300% increase in consultation bookings, inbound commercial leads, and a brand experience their clients now trust at first click.
The Challenge
From Embarrassed to Empowered
Before working with us, Cellar Designers had struggled to bring their digital vision to life. After trying to patch together a website using various freelancers on Fiverr — and even hiring a full agency — they were still left with a site they were too ashamed to share with clients.
- No consultation booking functionality
- Poorly executed design that didn’t match their luxury brand
- No way to showcase or customize their premium wine fridges
They had a big dream: an interactive 3D fridge builder that worked like Porsche’s car configurator. But no one had made it happen — yet.
Elevating Luxury Online: A Digital Transformation for Cellar Designers
When Cellar Designers needed a digital presence that matched the sophistication of their handcrafted wine cellars, they turned to Launchify. We created a high-end website with a custom 3D fridge builder that brought their vision to life—seamlessly blending form, function, and elegance. The result? A stunning platform that tripled their bookings and positioned them as the go-to choice for premium wine storage solutions.
The Solution
A Digital Experience as Custom as Their Cellars
We knew we had to elevate both the look and functionality of their site. Our team handled:
- Web Design & Development on Shopify
- Custom 3D Wine Fridge Builder that lets users design, visualize, and submit their dream fridge
- Automatic Quote Generator that produces a visual spec + document for the manufacturer
- SEO Optimization to help them get found by high-end buyers
- Brand-Aligned UI based on their design guidelines
“Now our customers can see their ideas come to life. It’s exactly what we imagined — and more.” – Cellar Designers Team
Feature Highlight
The 3D Wine Fridge Builder
This was the heart of the project. Inspired by automotive customization tools, we built an intuitive 3D tool where users can:
- Choose materials, shelving, and layout
- View real-time visuals of their fridge
- Instantly get a downloadable spec & quote
- Streamline communication with Cellar’s manufacturing team
It didn’t just look impressive — it made the sales process seamless.
Digital Craftsmanship for a Brand Built on Precision
Cellar Designers set out to redefine luxury wine storage—and needed a website that did the same. We partnered with them to build a sleek, high-performance digital experience featuring a bespoke 3D fridge builder. The outcome? A premium online presence that not only mirrors their craftsmanship but also delivered a 300% increase in bookings and a steady stream of high-value leads.
The Impact
300% More Bookings and Commercial Leads Flooding In
Post-launch, the results spoke for themselves:
- +300% increase in consultation bookings
- Big commercial projects started rolling in — including luxury restaurants wanting custom units
- A site they were finally proud to share
What started as a dream (and a few frustrating attempts) became a powerful sales and branding tool.
What We Learned
Even the most niche luxury brands benefit from bold UX and thoughtful technology. When done right, custom digital experiences don’t just look beautiful—they unlock new levels of growth.
This project reinforced a few powerful truths:
Clarity of vision fuels innovation. When a client knows what they want—but just needs the right team to execute it—the results can be extraordinary.
Luxury buyers expect personalization. A tailored, interactive experience like the 3D fridge builder speaks directly to the expectations of high-end clients who value both design and control.
Technology builds trust. When a brand’s digital presence feels seamless, polished, and premium, it instantly elevates perception—and helps close deals faster.
Good UX isn’t just aesthetics—it’s a sales tool. Streamlined functionality, intuitive flow, and smart automation can dramatically reduce friction and accelerate conversions.
At Launchify, we believe luxury branding and high-performance tech don’t have to live in separate worlds. This project proved how powerful they can be—when brought together with purpose.
Our Projects
From luxury packaging to high-converting e-commerce launches, our projects speak louder than words. See how we’ve helped brands around the world elevate their identity, build trust, and drive measurable growth.
